The Concept
Nomadic Rugs for Nomads by Nomads
Not all essentials were designed for those in constant movement. And that means nomads have spent lifetimes adapting and innovating to find solutions for comfort, ease and fulfilment on the go. And Flow! is a contemporary embodiment of that nomadic spirit.
The traditional rolled yoga mat simply couldn’t fit into the ever-changing mould of travel, so And Flow! was invented to plug the gap. These foldable, minimalist and lightweight rugs are the perfect expression of art on a mat and collapse down to an A4 size so that you can get your movement dose wherever you go - whether it’s a morning sun salutation, an afternoon downward dog or a daily sweat session.
And Flow! moves with you.
The design
Personal movement practices like yoga and pilates allow you to inquire, connect, explore and move in your own fun and inquisitive way wherever you find yourself. Art allows us to express ourselves and communicate in an idiosyncratic way too!
That’s why we collaborated with an array of inspiring artists to create And Flow!. Curated in small batches, each design folds to fit neatly in your backpack or travel bag, while still bringing a unique, expressive and vibrant energy. They’re also lightweight, breathable and durable, making them easy to keep clean and protected everywhere you go. Just like yoga, we love describing our designs as personable, explorative and fun.
Our current designs are the result of a fruitful collaboration with:
Cinta Arribas - Spanish illustrator and cartoonist
Els Jennings - UK mural maker and carpet artisan
Melanie Johnsson- French British illustrator and graphics designer
Look down and feel inspired with And Flow!
Our Community
And Flow! is proudly built on the cornerstones of love, care, sustainability and inclusivity.
Each and every nomadic rug is crafted with sustainable, ethically-sourced materials, and our community brings together designers, yoga teachers and adventures from every walk of life.
A snippet of our community:
Kate Rucker : Yoga Teacher - Yoga with Kate
Saskia Bolscher : Yoga Teacher -Yoga with Saskia
Kirsti: Yoga Teacher - Forever Body Yoga
Salema: Yoga & Pilates Teacher - Salema Wellness
Frederika Pinter : Yoga Teacher - Frederika Pinter
Maria Camila: Yoga Teacher - Camila.fia
Haley Withers: Movement Guide - beinghaleywithers
Nicole Peter: Yoga , Breathe work , Contact Dance - nicoleontheroad
Luisa Zamboni : Inclusive Yoga Teacher - luisazamboniyoga
The Founder
Hi! I’m Ahmed, the proud founder of And Flow! I’m a qualified yoga and mobility practitioner - a real people mover as I like to say.
Yoga came into my life over a decade ago in a time when I needed it most. Struggling with daily hypertension and burnout, it allowed me to alleviate stress, feel and listen to my body, better understand my emotions and connect with my breath. Plus, it helped me surf and do other things I loved even better.
The issue? I was a non-stop traveller. My beloved yoga mat just wasn’t suited to the way I moved and, as I found out, the way many people move. It spurred innovation, and you’re now exploring the result of it all coming together.